During his time at Fusion92, Daniel managed a pay per click project for Georgia Tech's Executive MBA program. The campaign needs were as follows: Write ads, build keyword and negative keyword lists, manage A/B testing, optimize landing pages, assess reports, and provide monthly budget, ad and keyword recommendations to the client. Google Adwords was the platform of choice for this project.

The campaign ran over the course of approximately 6 months and was a success. Though the budget for this campaign was healthy, dollars were maximized and the conversion rate improved month to month.

Daniel has managed a wide array of digital marketing support and search engine optimization for various facets of Midwesco Filter. One such task was the conception and execution of a sustainability website to increase interest in using Midwesco's services to reduce energy consumption. The result of this need was a microsite that met the client's needs perfectly.

Additionally, Dan has managed SEO for Midwesco and brought about a 40% increase in organic traffic over the prior year.

Over the years, Dan realized he wanted to not only diversify his income, but strike out on his own into the search marketing space. The initiative would become Rankings Guru, a small agency that has partners and employees that work entirely remotely and on off-hours. This might seem to be counter-productive to the regular 9 to 5 work day mentality most of the rest of the world is on, but this setup has worked well and with a little bit of creativity, client communication and interaction has been a breeze.

Rankings Guru is growing year over year and meeting new challenges head on for itself as a company, and for the clients that put their trust in its capabilities.