I had a role to play in the success Samsung had over Apple during the iPhone 5 launch. I wrote the front end markup and created the visual design for SocialSense- the primary tool Networked Insights used to analyze social data during the launch. See the results.
I have a passion for internet rights- including online privacy and a free and open web. Because of this, I felt compelled to write, direct and edit a short commercial for the Fourth Amendment group 'Restore the Fourth.'
I managed a sizeable Search Engine Marketing campaign for SkinMedica during 4th quarter of 2013 and 1st quarter of 2014. The campaign required a landing page strategy, keyword research, ad writing, campaign management, and monthly reporting. The results were strong year over year sales growth. I was also tasked with building a comprehensive conversion strategy for SkinMedica's web presence.
During my time at Fusion92, I managed a pay per click project for Georgia Tech's Executive MBA program. The campaign needs were as follows: Write ads, build keyword and negative keyword lists, manage A/B testing, optimize landing pages, assess reports, and provide monthly budget, ad and keyword recommendations to the client. Google Adwords was the platform of choice for this project.
The campaign ran over the course of approximately 6 months and was a success. Though the budget for this campaign was healthy, dollars were maximized and the conversion rate improved month to month.
I provided SEO and digital marketing support for Midwesco Filter. One thing I was tasked with was the conception and execution of a sustainability website to increase interest in using Midwesco's services that reduce energy consumption. I was able to meet the client's needs perfectly. The results were fantastic: a 40% increase in organic traffic over the prior year.